Harley-Davidson Europe

PriSim® assisted Harley-Davidson Europe to roll out a new Dealership Planning tool across Europe. Redline^TM, the Dealership Planning and Operations Simulation, was used to teach dealer principals and managers the concepts and techniques of effective business planning. The business simulation and materials were translated into five languages (French, Italian, Dutch, Spanish and German) and classes were taught across Europe. At the conclusion of the Redline^TM course, participants were given copies of H-D's planning tool and timelines were agreed upon for dealership plan completion.

"I would like to congratulate you on the best European DOT result so far. Thanks to the trainers and DDM´s who have done an outstanding job bringing the Redline^TM Business Simulation to European dealers. I am especially pleased as this is not a one-off training event, but was followed up by the Business Planning tool developed by European Dealer Development. With the practice and thoughts out of the simulation, dealers should have identified gaps in their business, and are following up utilising the planning tool to present their five year plan to HDE subsidiaries. This will lead step by step into the European composite system to be launched by the DDM team."
- Training Manager, Europe, March 2007

"Being responsible for the network of dealers in the Benelux, our primary objective in running the PriSim® Redline^TM business simulation game was to assist participants in creating focus for the financial development of their individual companies. Add insights into numbers with the already present gut feeling of the owner and you create an optimal awareness of dealership performance. Establishing the desired Mission, Objectives, Strategy, and Tactics helped participants focus before jumping into at deep end. Add to this the analysis of SWOT and you find the areas of priority to accompany the tasks at hand. Redline^TM provided a clear, structured way of presenting the challenging subject of dealership performance, and you know what - it was fun to do as well! We look forward to the positive financial development of our dealer network and serious growth in volume as well."
- Manager, Dealer Development, Benelux, March 2007

"The Redline^TM business simulation game made a real difference in delivering our annual strategic dealer operations training to our dealer network in Europe. The French, Dutch, German, Swiss, Austrian, Spanish, United Kingdom, and International Direct subsidiaries made good use of the interactive and fun format provided by PriSim®. We are getting very positive feedback from all dealer principals who have attended. An outstanding opportunity to share best practice and departmental expert-knowledge in a fun and engaging way. Following up the momentum and positive energy of these sessions we have decided to make Redline^TM the kick-off session for rolling out our business planning approach in all European markets. Our dealers are mostly very positive and cannot wait to implement their insights and learnings from the simulation into their business reality."
- Training Manager, Europe, March 2007

"The major benefit of this exercise is the quick feedback you get on the strategy you've choosen at the beginning. Also very good is the mixture of practical and theoretical experience and the feedback rounds. ...and always a surprise is that the dealers forgot their reservations about their strategy towards their dealer collegues because of the 'game character' of this exercise. This never has happened during a 'normal' training."
- Manager, Dealer Development, Germany, February 2007

"This Dealer Operations Training (event) has had the highest score for a training in Spain ever!"
- Manager, Dealer Development, Spain, January 2007

"Redline^TM helped us ascertain the level of resistance to change in our Dealer network."
- Dealer, H-D Europe, January 2007

"The interaction and well thought-out time management during the course helped people get really involved in the rounds and not lose any focus."
- Dealer, H-D Europe, January 2007

"People kept talking about their strategies in the breaks and spare time."
- Dealer, H-D Europe, January 2007

"The learning curve in the exercise allowed people to see and learn about a global view of the business."
- Dealer, H-D Europe, January 2007

"The International Direct Markets (group) conducted its first Redline^TM training for its key dealers and distributors from all around Europe, the Middle-East, and Africa. The trainer was a brilliant communicator, a knowledgeable and credible expert, and he made everybody enjoy three days of intensive training. From the sidelines I saw the working groups develop as a team, I saw differences turn into mutual understanding, and I saw the competencies of our dealer network grow. I firmly believe that the delegates are all far better positioned to plan the future of their businesses now that they understand them better."
- Director, IDM Markets, November 2006