Northwestern University

PriSim® Instructors are on the faculty in two Northwestern University Professional Masters Programs. In each Program, they guide students through a 10-week challenge using a business simulation. The challenge includes creating and executing a detailed business-plan and reading and presenting case studies and research articles. Final team-presentations are critiqued for both content and delivery quality.

"We have all learned so much from this class and competition. We are aware of and have learned about each of our weaknesses, mistakes, and team dynamics in making decisions. This is one of the best classes that I have ever taken throughout the program. This course gave me an overview of how tough it is to run a real company in a real business environment where we should look at each of the business components such as strategy, marketing, finance, distribution, and production and how they impact the bottom-line and market-value of the company. I wanted to take the opportunity to thank you for teaching this course to us. I have also really enjoyed your teaching style where the environment is very motivated and full of energy. I want to thank you for your time, feedback, techniques, and guidance throughout the course. I hope to apply this valuable experience in the real world after I graduate this quarter."
- Northwestern Student, June 2006

"PriSim's® approach to business education starts with the fundamentals, and then brings those fundamentals to life with hands-on P&L responsibility, resource allocation decisons, and marketing planning. The things that I learned from participating in the simulation at Northwestern University were two-fold: 1. Decision Making: Deciding what to fund in any business is an incredibly tedious task. Learning methods of project evaluation and payback, cash flow analysis, and most importantly picking the right projects to fund were all covered and left the students in a position where they were empowered and informed. 2. Taking Action: A simulation environment allows the student to experience first-hand how to make tough decisions. The competition that is developed within the 'game' is the same competition that my company feels from peer companies. Gaining the experience of mining the correct data, reacting to it, and deciding how to to be proactive to it in the future was a key takeaway for my team. I can speak first-hand about 'losing the game' but in turn still learning how to win. Making mistakes in a simulation is fairly inexpensive. In real life the expenses add up quickly."
- Northwestern Student, November 2006

"The PriSim® business lab at Northwestern was, for me, a culmination of my education for my master's degree. It took the finance, strategy, planning, and execution principles I had learned, and allowed me to practice applying them in a simulated business setting. It also allowed me to view my business from all perspectives - R&D, manufacturing, retail, external market forces - and your decisions at each level affect your business performance. The PriSim® tool was a fun, competitive way to bring all the principles of running a business together."
- Northwestern Student, June 2004

"Congratulations and thank you for such a great job! The course evaluations are probably the best I've seen in the 9 years this program has run. I'm glad our students ended on such a high note."
- Director, MCS Masters Program, June 2002

"This has been the most challenging yet interesting class I have taken so far in the Program. (The Instructor) manages to stretch everyone in the class with the volume of information being thrown at you, yet is still able to keep us coming back for more."
- NU Graduate Student, Spring 2000

"Executives learn best by doing. PriSim® Business War Games has measurably enhanced our training programs for media executives by presenting them with simulated business challenges where their management decisions have high-fidelity outcomes. Whether acquiring and running a magazine or rescuing a failing online business, our program participants tackle problems they will surely face in real life, all in a risk-free learning environment. PriSim’s® business knowledge, skill at facilitation, and user-friendly software make them the premier provider of business simulations."
- Director, Seminars, Media Management Center at Northwestern University