PriSim Business Simulations Learning Objectives--Strategy, Long-Term Positioning, Marketing, competitive analysis, marketing, finance, Teamwork, Operations, ROA, ROELearning Objectives

A PriSim® course has many applications. Depending upon your specific requirements, PriSim can develop a program that addresses your needs. Consider the following business benefits of a PriSim exercise:

  • Educate decision-makers on critical business fundamentals including:
    • Strategy and Long-Term Positioning (mission, objectives, goals, strategies)
    • Finance (Income Statement, Balance Sheet, Cash Flow Statement)
    • Financial Ratio Analysis (margins, ROA, ROE, leverage)
    • Marketing (segmentation, targeting)
    • Cross-Functional Decision-Making (integrated business thinking, alignment)
    • Teams (group decision-making, team dynamics)
    • Competitive Analysis (positioning, capabilities)
    • Operations (fixed and variable costs, capacity, investment)

  • Communicate and increase buy-in of long-term plans and strategic initiatives
    • Senior management can't be everywhere. An organization needs to instill a common understanding of the business in those individuals who make decisions that impact performance. Organizations need to know where they are heading, and each member of the organization must understand how she specifically contributes to make that vision and strategy a reality.
    • Ask yourself if your decision-making team understands your current vision? Are they prepared to have a productive discussion regarding your company's longer-term positioning? Do they share the same vocabulary and language of your business? How long does it take for you and your team to identify the important issues, discuss them, achieve consensus and react in a meaningful manner? Business war games can assist in amplifying the "strategic conversation" within your organization.

  • Develop leadership skills and teamwork
    • Management vs. leadership? There is a difference, and both perspectives are important. One copes with complexity (management), the other with change (leadership). One focuses on efficiencies (management), the other on effectiveness (leadership). One seeks risk (leadership), the other avoids it (management). During a business simulation exercise, participants will be able to distinguish between the role of managers and leaders as they are challenged with both leading and managing a business entity.

  • Introduce decision-makers to new performance metrics and tools
  • Increase cross-functional communication by building a shared model of the business
    • In an age of increased specialization and compartmentalization, managers rarely get an opportunity to see how their actions impact those around them. Business Simulations provide participants with the opportunity to better understand the whole business and see the importance of integrating decisions across functional boundaries.
    • A business simulation allows decision-makers to see that decisions which may be optimal for one function of the business, could be sub optimal (perhaps destructive) to the business as a whole. Does your team understand this? Are they aware of the cross-functional nature of your business, the tradeoffs of decision-making? Can they explain how their decisions impact other areas in the organization, the company's bottom line and economic value creation? Are they focused on the alignment of decision-making within your organization?

  • Instill proactive thinking so that decision-makers are better prepared to be successful within changing market scenarios
  • Demonstrate how functional-level and department-level decisions impact other functional areas and the company's bottom-line
  • Reinforce the need to constantly assess the strengths and weaknesses of your company, and the opportunities and threats in the marketplace
    • According to a survey by a large accounting firm, 73 percent of senior executives "think their firms have an edge on their competitors." Many of your decision-makers may not realize how the competition and the economy can wreak havoc on your performance. A business war game in which participants compete directly with peers, while receiving instantaneous feedback, leaves them with a much better appreciation for the competitive intelligence process and the need to be constantly assessing strengths, weaknesses, opportunities, and threats.
    • Tomorrow could bring any number of new challenges. Have you prepared your team for these challenges? How do you explore your strategic and tactical reactions, or proactive moves? There are several likely scenarios for what tomorrow may bring, but you need a tool that will allow you to more effectively evaluate and discuss these scenarios. A business simulation provides such a tool.

  • Provide an opportunity for participants to explore the cause and effect relationships between operational decisions, financial statements, and the creation of economic value
 
 

 
Home | Services | Clients | In the News | Contact Us | Site Map
© 2007 PriSim® Business War Games Inc. The leader in business simulation training