What is a Business Simulation?

The heart of each PriSim® course is a computerized business simulation - an intensive, engaging competition between "virtual" companies, managed and led by teams of participants for several simulated years. In the simulated marketplace, teams vie for profits, market share, and customer satisfaction. As competitors make strategic moves, and as customer's values change, course participants must act as "CEO for the Day" and quickly make decisions across many strategic and tactical areas.

In addition to the business challenge created by the simulation, course instructors cement core business principles in a series of lectures and discussions. These discussions are strategically placed between the decision rounds of the multi-day competition.

Each PriSim course creates a risk-free environment: a laboratory setting where your company's decision-makers and future leaders can literally see the impact that their actions and decisions have on business results!

The key learning objectives of a PriSim course include:

• Business Acumen
• Strategic Thinking
• Finance and Financial Analysis (the reports and metrics)
• Leadership versus Management
• Marketing and Customer Segmentation
• Cross-Functional Decision-Making and Alignment (knowing the "whole" business)
• Teamwork and Group Dynamics
• Competitive Analysis

Why Choose PriSim?

PriSim's skill and experience at developing and delivering interactive courses that combine cutting-edge business simulations with classroom-based lectures and discussions make us the partner of choice to take your leadership program to the next exciting level!

CUSTOMIZATION and PARTNERING - We use your language, highlight the specific challenges in your industry, and teach your company's model of business. If you feel that a generic business simulation of a "widget" manufacturer or lemonade stand is too simplistic for development of your key decision-makers, consider a custom simulation of your business. PriSim is a leading developer of customized business simulations for both service and manufacturing companies.

TURNKEY COURSES - PriSim's courses are complete and ready-to-run. Our courses include the instruction itself as well as the participant guides, lecture materials, and hands-on exercises that serve to integrate and expand beyond the simulation experience.

OUTSTANDING INSTRUCTION - PriSim instructors are experienced consultants with a minimum of 20 years of business experience. They combine this experience with a passion for teaching to deliver unforgettable education experiences. In addition to teaching corporate audiences, most instructors are on the faculty in professional Masters Programs such as the Masters of Engineering Management and the Masters of Communication Systems Strategy and Management at Northwestern University.

LEARN THROUGH DOING - Studies show that if people see, hear and try new ideas, retention rates increase dramatically. PriSim's exercises actively engage participants in the learning process. We understand that true engagement requires more than just software; it requires a relevant, engaging agenda, focused content that is relevant to the real world, and outstanding process facilitation.

Teaching Methods

A business can solve it's needs in many ways. One way to solve a business need and improve business performance is through education on specific learning objectives. Over the past 15 years, the instructional designers at PriSim have developed a large "tool-kit" of teaching methods. These methods can be used in various combinations to accomplish your unique learning objectives.

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Leadership Lab: A Continuous Learning Environment

In addition to the business simulation, PriSim proposes that to be fully effective, a Leadership Laboratory needs to extend beyond the classroom exercise by creating a continuous learning environment for the participants. With a blended approach of a risk-free classroom exercise and on-the-job (OTJ) learning applications, participants will maximize their retention and application of course concepts.