The Secret Link between Chuck E. Cheese, Pong, and Apple

What do Chuck E. Cheese, Atari, and Steve Jobs have in common? Believe it or not, Atari (remember Pong?) and Chuck E. Cheese were both started by the same person – Nolan Bushnell. And Steve Jobs worked for Nolan Bushnell at Atari as a technician in quality control before he left to start Apple. Listen…

Board Games – Physical Business Simulations to help drive awareness of financial principles

Boardgames are physical, limited-scope exercises that utilize a gameboard and moveable gamepieces. The tool can be very powerful in “spotlighting” the inner workings of specific financial transactions and concepts to help drive an understanding of the impacts that business decisions have on the financial statements. These highly interactive exercises immerse users, who are often unfamiliar…

What-If? Tools – Innovative technology in business simulations and experiential learning

“Full business” simulations that model a company’s detailed operations are best suited for live, multi-day classes in which teams compete in a shared industry marketplace over several simulated years of play. In the simulated industry, company strategies can be fully developed and played out, financial and operational approaches executed, and broad business topics explored in…

The Price is MORE Right – not a gameshow

Ever suspected that Amazon is sometimes changing their prices behind your back? Well – you’re right. Take a look at this article from The Atlantic. The concept of “pricing” has become much more fluid and variable, and a set price is now an old fashioned notion. Retailers collect data on your shopping habits and price…

GDP – How to Define an Entire Country With Just One Number

Your business operates within a larger market that is described and measured using the economic indicator “GDP”, or Gross Domestic Product. The number represents the value of all products and services produced within a country’s borders. During PriSim’s simulation exercises this number is used to influence a more or less favorable business environment for the…

A Playbook for Profits (but it might be painful)

Profits can sometimes be as elusive as a unicorn. But that elusiveness can create opportunities – even if they’re in the painful form of cost-cutting, stringent budgeting, or a merger. And woe to you if you don’t see the opportunities; there are unicorn-hunters in the world of business ready to do what you can’t or…

Losing Sight of the Founder’s Vision

It almost seems inevitable: that any nimble, fast-growing company will eventually slow down and calcify. Probably due to a business model that has become rusty and outdated. But maybe not always. Consultants Chris Zook and James Allen argue that the most common reasons for “stall out” are actually increasing complexity, bureaucracy, and internal dysfunction –…

Dreamy Innovation is Good; Actual Profit is Even Better

Some companies generate big, creative, transformational ideas, but the ideas stall and never seem to get off the ground. While other companies turn more of their crazy ideas into actual products – that generate revenue. Google, Apple, and Amazon are examples: we know Google and Apple are innovative, but Amazon seems to bring more big…

The Paradox of Big Data Analytics (after that election…)

After the 2012 election we posted about the power of big data analytics and how it was used in the Obama campaign. After the results of the November 2016 elections, the big data story has become curiouser and curiouser. And many are questioning how data mining and predictive analytics should be used after getting it…

Marketing strategy lessons from the new “Can you afford me now?” guy.

Bono once said that “Music can change the world…” But the “Can you hear me now?” guy from Verizon may have trouble streaming that music to his phone. Because he just changed to Sprint, where he is cheerfully announcing that they have worse coverage than Verizon – but at a lower price.  Read more here.…