The Freakout Zone!

A clear articulation of value is an important element of any training class. If a learner is going to invest their time in your course, forgoing the 1,000 other things they could be doing, they deserve to be told exactly what’s in it for them. And it better be good… A simple but effective diagram…

Customers May Trust Your Ads More Than You Think

Maybe your customers aren’t as cynical about your ad campaigns as you think. New research from the Kellogg School of Management at Northwestern University shows that if you craft your ad in the right way, customers may actually find it trustworthy and useful. The authors of the research study found that making the assumption that…

The Secret Link between Chuck E. Cheese, Pong, and Apple

What do Chuck E. Cheese, Atari, and Steve Jobs have in common? Believe it or not, Atari (remember Pong?) and Chuck E. Cheese were both started by the same person – Nolan Bushnell. And Steve Jobs worked for Nolan Bushnell at Atari as a technician in quality control before he left to start Apple. Listen…

Board Games

Physical Business Simulations to help drive awareness of financial principles Boardgames are physical, limited-scope exercises that utilize a gameboard and moveable gamepieces. The tool can be very powerful in “spotlighting” the inner workings of specific financial transactions and concepts to help drive an understanding of the impacts that business decisions have on the financial statements.…

What-If? Tools

Innovative technology in business simulations and experiential learning “Full business” simulations that model a company’s detailed operations are best suited for live, multi-day classes in which teams compete in a shared industry marketplace over several simulated years of play. In the simulated industry, company strategies can be fully developed and played out, financial and operational…

The Price is MORE Right – not a gameshow

Ever suspected that Amazon is sometimes changing their prices behind your back? Well – you’re right. Take a look at this article from The Atlantic. The concept of “pricing” has become much more fluid and variable, and a set price is now an old fashioned notion. Retailers collect data on your shopping habits and price…

GDP – How to Define an Entire Country With Just One Number

Your business operates within a larger market that is described and measured using the economic indicator “GDP”, or Gross Domestic Product. The number represents the value of all products and services produced within a country’s borders. During PriSim’s simulation exercises this number is used to influence a more or less favorable business environment for the…

A Playbook for Profits (but it might be painful)

Profits can sometimes be as elusive as a unicorn. But that elusiveness can create opportunities – even if they’re in the painful form of cost-cutting, stringent budgeting, or a merger. And woe to you if you don’t see the opportunities; there are unicorn-hunters in the world of business ready to do what you can’t or…

Losing Sight of the Founder’s Vision

It almost seems inevitable: that any nimble, fast-growing company will eventually slow down and calcify. Probably due to a business model that has become rusty and outdated. But maybe not always. Consultants Chris Zook and James Allen argue that the most common reasons for “stall out” are actually increasing complexity, bureaucracy, and internal dysfunction –…

Dreamy Innovation is Good; Actual Profit is Even Better

Some companies generate big, creative, transformational ideas, but the ideas stall and never seem to get off the ground. While other companies turn more of their crazy ideas into actual products – that generate revenue. Google, Apple, and Amazon are examples: we know Google and Apple are innovative, but Amazon seems to bring more big…