Mini-MBA™ Product Details
Management and Leadership Development Courses for Manufacturing and Other Industries.
The Mini-MBA™ in Strategy and Finance is a high-energy business exercise consisting of a computerized simulation, content lectures, pen-and-paper activities, and group discussions. Our Leadership Lab includes all Mini-MBA subjects plus it covers advanced topics for a more experienced audience.
These courses give participants the opportunity to enhance their understanding of core business disciplines. This is accomplished by immersing participants in a complex business case study in which they directly apply the course concepts.
Upon completing any of these intensive courses, participants will have a better understanding of how business works, how an organization makes money, and how they can specifically impact bottom-line results.
Learn By Doing
Adults learn best by doing, not by being taught! Research confirms that for adults to truly retain and understand key concepts, they must be engaged in the learning process. Using a computerized business war game, teams of participants will manage a multi-billion dollar automobile manufacturer. In a dynamic economic environment, teams vie for limited demand in a number of distinct customer segments.
At the beginning of the business simulation, each team develops a strategy that responds to the marketplace and is consistent with their company’s strengths and weaknesses. Throughout several rounds of the simulation, participants must design, price, promote, and manufacture automobiles based on customer expectations and buying preferences. In addition, teams must finance their activities using various combinations of equity, short-term debt, and/or long-term debt.
After each simulated year of operation, teams receive feedback on their performance in the form of industry and financial reports. Teams use this feedback to further refine their decision-making processes and effectiveness for the next competitive round.
“The Leadership Laboratory is a unique course in our curriculum. The business simulation makes it real for the participants. PriSim’s “QuikStart” video introduction reinforces that uniqueness by bringing the pre-work to life. It does a great job explaining the course and introducing the instructor.”
Manager of Organizational and Employee Development
Major Automotive Parts Supplier
Equip Your Team for ALL the Challenges of Business Management!
Participants Will Learn:
- How to read an Income Statement and a Balance Sheet
- The 4 P’s of Marketing
- How to manage fixed and variable costs effectively
- How to measure success using financial ratios (ROS, ROE, ROA, asset turnover, leverage, etc.)
- Market segmentation and targeting
- How to manage inventory, capacity, and production
- The difference between strategy and tactics
- Effective group decision-making roles and processes
- How decisions in each functional area impact overall business performance