Case Study #5: Building Better Business Plans Worldwide
Client: Top-5 Motorcycle Manufacturer
Simulation Used: DealerSim™
Specific Business Need: Enhance business-planning
and thinking skills, and develop market-specific business plans.
Solution: PriSim® designed and built a customized
business simulation around a motorcycle dealership's business dynamics.
Decision-making in the simulation involves the following functions and departments:
- Vehicle Sales
- Parts and Accessories
- General Merchandise
- Finance and Insurance
- Accessorization Department/Chrome Consultant
Teams manage their dealership in a competition comprised of 5
decision rounds (each round representing 6 months of elapsed time).
At the beginning of the competition a Situation Analysis is performed
and then a 2.5-year plan is developed. Plans must address
key concepts such as seasonality, marketplace fluctuations, inventory management,
margin management, staff management, and showroom expansion/promotion.
At the end of the competition, one team emerges victorious, and
the remaining teams reflect on what they could have done differently given more time or another chance at the competition!
During the final half-day of the course, a real-life business
planning tool is distributed to the teams and they are asked to
begin real-world planning by completing a SWOT analysis of their
real dealerships. They are then given a schedule within which they
need to use the planning tool to develop their own business plan.
District Managers follow up with the dealerships after the course
to ensure completion of assignments and implementation of plans.
The solution for this client has been rolled out world-wide and
is available in 7 languages (English, Spanish, French, Italian,
Portuguese, Germany, and Dutch).
Dealership management teams have developed market-specific plans to increase
sales and enhance profitability. Many regions have run additional exercises
so that they can involve intact dealership teams in the exercise and make
the enhanced planning processes and skills available to multiple managers
within a single dealership.
Mortgage Bankers Association of America
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Leading P&C Insurance Company
United Technologies Corporation
"This is the most valuable course I have taken at Rodale. It kept my attention the entire time. The course was informative and was presented in a pleasant format. I would like my entire team to do this."
- Scuba Magazine Participant, March 2002