Published Works

Summaries of articles related to PriSim® and management, leadership and business simulation training are listed below.


“Young Professionals: ‘How About A Nice Game Of Chess?’”

May 2016, in Rough Notes Magazine.

We wrapped up a two-parter on development programs As for our story, Officer McGee tracked down Jean and our serial killer, and after a nail-biting shootout… Read More…


“Creating Great Leaders”

September 2015, in Leader’s Edge. A publication of The Council of Insurance Agents & Brokers

It’s the inaugural The Great Broker Smackdown—a soon-to-be-expanding event—and more than 20 up-and-comers from across the country, handpicked by their companies… Read More…


“Feix wins MEMPC PriSim Business War Games Competition”

April 2015, in Duke University’s Master of Engineering Management Online Magazine

Duke MEM student Alice Feix was among the winners of the MEMPC PriSim Business War Games Competition…. Read More…


“And the Winner Is…”

October 2014, in AED’s “The Scoop” Magazine

On Oct. 1 and 2, teams comprised of various heavy equipment dealers and manufacturers competed in an AED/PriSim simulation event – Test Drive: The Business War Game… Read More…


“Raytheon Challenges High-Tech Talent”

May/June 2014, Training Magazine

All content in Raytheon’s Leadership Development Program is chosen and designed for its applicability to real-world challenges emerging leaders face on a daily basis… Read More…


“Releasing the Potential Energy of Your Future Leaders”

January 2014, Training Magazine

Keys to unlock the cache of potential energy in emerging leaders as they transition from their management roles into new leadership roles… Read More…


“In the Physics of Business, Don’t Succumb to Biznertia”

November 2013, Construction Equipment Distribution

Whether your equipment business is at rest or in motion, it’s your intelligent action that matters most. If you keep doing the same thing over and over for too long, you’re likely to become irrelevant… Read More…


“SDMs Join First MEMPC Simulation Competition”

April 2013, MIT Systems Design and Management

Several SDM students had the opportunity to build their systems thinking capabilities and expand their professional networks when they participated in a simulation competition organized by the Master of Engineering Management Programs Consortium (MEMPC). Read More…


“Allowing Employees to See the Business Through a CEO’s Eyes”

December 2012, PwC Technology Forecast

Milt Riseman describes how business simulation at Advanta Mortgage Services was effective, even before the web. Read More…


“What’s a Customer Really Worth to You?”

SEPTEMBER 2012, CED Magazine

Shifting to a long-term perspective that considers the value of all transactional moments in a customer’s relationship with your company (their “lifetime value”) allows you to develop relationships with staying power that often increase in value over time. Read More…


“Simulations Accelerate Tacit Knowledge Transfer”

November 2011, CLO Magazine

The knowledge employees learn over the years can be divided into two catgories: explict and tacit. Explicit knowledge is easily extracted, documented, and replicated. Tacit knowledge is less tangible, thus creating and transferring it can be more complex. Read More…


“Rise of the Business-Savvy Engineer”

July 2010, Financial Times

Drew Wenzel, a graduate in engineering sciences, knew that in order to pursue the kind of professional career he wanted, he needed not only a solid engineering education, but also a firm understanding of the business world. Read More…


“The Crisis in Talent”

October 2009, CLO Magazine

A crisis of shortages and gaps in talent at U.S. companies is gathering on the horizon. The coming wave of retiring business executives at companies in the developed world, extreme shortages in the numbers of their replacements, looming gaps in the talent and skills of these replacements, global competition for talent, and falling birthrates in the developed world are some of the key forces acting together. This crisis is powerful, it will radically change companies, and the effects will be felt for a very long time. Read More…


“Managing a Virtual Dealership Provides a Real Learning Experience”

September 2009, CED Magazine

Calling Test Drive a game belies its real purpose, for the innovative “war game” simulation is a serious business learning tool for AED members. There’s a reason why simulation games have been used by Fortune 500 companies and governmental agencies like NASA. Complicated concepts are more easily understood and retention is better when participants are actively engaged in an activity. Read More…


“Executive Perspective on ‘Test Drive’”

April 2009, CED Magazine

The brochures have crossed your desk, the e-mails are in your Inbox, ads and write-ups have appeared in CED and AEDNews – unlike any seminar or training experience, Test Drive: The Business War Game for Distributor Operations is a serious, hands-on management laboratory now available to AED members thanks to a partnership between The AED Foundation and PriSim Business War Games, as well as the generous sponsorship of accounting firm BDO Seidman. Read More…


“Test Drive Provides Instant Experience”

January 1, 2009, Associated Equipment Distributors

AED presents a realistic simulation program that challenges business strategic thinking for dealer veterans and rookies alike. I have been waiting for this moment for the last six months and I can finally announce AED’s Test Drive: The Business War Game for Distributor Operations, presented by PriSim Business War Games, and sponsored by BDO Seidman LLP. Read More…


“Rx for an Ailing Economy”

December 2008, Construction Equipment Distribution Magazine

Equipment dealers are as anxious as anyone to understand how the economy affects them and what can be done about it. The construction industry and equipment dealerships are experiencing specific symptoms brought on by the general economy’s infirmities. Read More…


“Biz Sims: It’s All Business”

May 2007, Escapist Magazine

The biggest game I ever designed had 100 players and 10 referees and got covered in The Wall Street Journal. It’s OK if you’ve never heard of my game, Executive Challenge. You probably also haven’t heard of hundreds of other games like it, produced for decades by a long-established, billion-dollar international game industry dominated by publicly-traded game publishers with market caps north of $100 million. Read More…


Turning Technologies

Corporate Case Studies: PriSim

PriSim Business War Games conducts innovative leadership and development training for its Fortune 500 clients. Trainings involve two-to three-days of onsite business simulations as well as lectures and discussions in multiple functional business areas. Read More…


“More Than Fun and Games”

April 2006, Information Week Magazine

by Thomas Claburn
Games are serious business, and business is a serious game. There’s always been some crossover between frivolous entertainment and cutthroat commerce, but advances in user interfaces, graphics, interactivity, and visualization. Read More…


“Changing Mental Models: Business Simulation Exercises”

September 2005, Simulation and Gaming

by Christopher M. Scherpereel

The effectiveness of business simulation exercises in uncovering the inter- connectedness of business decisions has been explored in the literature. Little research has been done, however, to quantify empirically how simply… Read More…


“Playing to Learn and Learning to Play”

by James Proctor

A mother lion lies dreamily dozing in the heat of the Serengeti Plain. Her two cubs have awakened after their post-meal nap and, fortified by the meat they have consumed and the energy of youth, begin a game of chase. Read More…


“Business Simulation Provides Dynamic Learning Experience”

September 2005 – by Mike Teeley

Earlier this year, Raytheon Learning Institutes (RLI), together with the Leadership Development Program team, applied advanced business simulationtechnology to provide LDP students with a unique leadership learning experience: Read More…


“Performance-Based Simulations: Customizable Tool”

October 2004, CLO Magazine by Kellye Whitney

The use of performance-based simulation learning tools to educate the enterprise is growing rapidly due to the decisive success rates of specialized, interactive content that teaches leaders high-level business acumen in a real-world… Read More…


“Man Behind the Mustang”

Fall 2004 by Sean Hargedon

Donald Frey gave horsepower a whole new meaning. Forty years ago he helped create the Ford Mustang, the strong and saucy “pony car” that energized a sagging automaker and emerged as an American icon. He credits his kids for making… Read More…


“IMPACT: SHOCKING THE LEGACY MINDSET”

2004, Developments in Business Simulation and Experiential Learning

by Christopher M. Scherpereel and Jeffrey R. Lefebvre
This paper presents business professionals with a primer on Internet business strategy and serves as a design guide for future Internet business simulation efforts. It introduces the obstacles that simulation designers face when codifying a… Read More…


“Custom Content Developers”

February 2004, brandon-hall.com

by Bryan Chapman and Staff
As experts make their predictions about the future of e-learning, one prediction seems to appear most frequently on nearly everyone’s list. What is forecasted is that there will be an explosion in the amount of custom developed… Read More…


“E-Learning Simulation Products and Services 2004″

September 2003, brandon-hall.com

by Bryan Chapman and Staff
With traditional e-learning becoming more mainstream, learning practitioners are now postitioning themselves for the next, significant movement in the use of technology in learning – namely – simulations. Of course, simulations have… Read More…


“The Impact of Business War Games: Quantifying Training Effectiveness”

2003, Developments in Business Simulation and Experiential Learning
by Christopher M. Scherpereel

Does participation in a business simulation exercise change people’s perspectives on decision problems? Does it change their approach to solving those problems? These are fundamental questions positively confirmed by this research. Read More…


“Harley Dealer for a Day”

October 2003, www.meetingsnet.com

What better way to learn about your company than to step in and run it for a while? When Harley-Davidson Motor co., Milwaukee, wanted to teach staff from its dealer network what it was like to run a dealership, they called on… Read More…


“Harley-Davidson: Business War Games”

December 2002, Training Today Magazine

Many people in the training profession liken business war games to high-energy corporate exercises consisting of computerized business simulations, content lectures, pen-and-paper activities and group discussions. But a war… Read More…


“Future Leaders Compete in “War Games”

July 2002, MBA Newslink
by Michael Murray

It was Sun Tzu in Art of War who said, “Every war is won before it’s fought,” but it was Gordon Gekko, a business tycoon in the film Wall Street who quoted the line. The analogy between business and war came to its fruition when MBA… Read More…


“Congratulations to the School of Mortgage Banking Course III Class of 2002!”

SOMB Course III is the third of three 4 1/2-day in residence courses in the School of Mortgage Banking program. To attend Course III, participants must have successfully completed Courses I and II, including the final exams and… Read More…


“The Doctor is In …”

January 2002, The Alumni Communique

In recent years, soon-to-be graduates of the Communication Systems Program have been able to put two years of lessons into practice. Through a life-like simulation model called “StratSim,” separate teams are assigned fictitious. Read More…


“The Toughest Game You’ll Ever Love”

Fall 200, MBA Leader by Leah Logan

Be prepared to fail when you walk into a PriSim seminar. Be prepared to be frustrated, agitated and intimidated, too. But, more than anything, be prepared for an experience that is likely to be among the best and most important of your… Read More…


“How Engineers Can Gain the Management Skills They Need”

February/March 2000, Illinois Engineer
by Mark J. Crawford

Many professional engineers find that opportunities to advance into management positions within their firms are limited because they don’t have the necessary business skills. People with deep technical knowledge can get trapped… Read More…


“Games Employees Play”

February 1999, Human Resources Executive
by Andrew McInvaine

Can a board game explain everything a general manager needs to know about profitably managing a Pizza Hut restaurant? The pizza franchise’s owner, Tricon Global Restaurants Inc., certainly seems to think so. Several thousand… Read More…


“This Means War”

September 1998, KnowledgeSpace
by Todd W. Carter

Sometimes business isn’t pretty. In fact, it’s often a war out there. That’s when they call in Jeffrey Lefebvre, a virtual military general who forsakes troop movements for the intricacies of profit and loss statements. Commander of the… Read More…


“Identifying the True Battle Zone of Future Bankers”

March 1998, Future Banker
by Jeffrey R. Lefebvre, Ph.D.

“Since a large part of the future of banking lies in technology, we can feel good about focusing on the right issues. But are we focusing on the right battle zone? The decision to implement automated underwriting or ‘push’ technology will not… Read More…


“The Battle for Change”

January 1997, Mortgage Banking Magazine
by Jeffrey R. Lefebvre, Ph.D.

“War is hell, but so is change for businesses used to doing things a certain way. Selling the troops on a new approach is often a losing battle for top managers. Using a business war game approach can make a campaign for radical change… Read More…


“Deep Pockets”

August 1995, Inside Line

Have you ever thought, that given the chance, you could run a company? Recently, twenty four key managers from Advanta Mortgage and Advanta Finance were given just that opportunity using computer simulation. And, not because… Read More…