Newsletters

February 2012

How Smart We Are! Let’s Re-Design the iPod Box.

What if we could go back in time and redesign the box of the 2005 iPod? Want to see the probable results? Click here to watch the story unfold.

You have to admit, there was an awful lot of wasted space on the iPod package. Space that could have been used to communicate the “differentiation and features/benefits” of the product. But sometimes in business (and in life), less can be more.

An amusing tale and a great reminder of the art of simplicity.

"The BizFighter course by PriSim surpassed all expectations of my classmates and me, and drew the entire class into being active participants. The course gave us insight into the short term and long term customer focused and performance driven decisions that have to be made by the highest levels of an organization in order to stay in business.

We learned the inter-relationship between investing in Six Sigma, CMMI projects, and technology and people, and how those investments relate to the bottom line. Because of BizFighter, it became clear to me that my company's investment in this course can be linked to an overall strategic plan to grow employees' core competencies and that in turn will help position the company for more wins on follow-on and future contracts."

- Program Manager, Large A&D Company, October 2009