This is Not Your Father’s Industry Definition
20 years ago the idea of Apple making cars would probably have sounded crazy – it’s not even the same industry. But it doesn’t sound crazy now, and Cupertino is squaring off with Detroit.
Conventional companies should be wary of their conventions – you might be in the “technology sector”, even if you’re not. Industry sectors are harder to define, and the lines between them are becoming less clear.
Is your industry innovating, or will it be the next to be disrupted?