• Adapt or Die. Or Do an Attribute Map…

    Your company has spent an immense amount of time and money and now you deeply understand your (old) customers’ needs and wants. Congratulations… But unfortunately, your core customers have all changed during the time you’ve spent studying the old ones, and now you have new customers with completely different needs and wants. A recent article…

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  • Use the Right (Sim) Tool for the Job

    Here at PriSim we love our experiential, multi-day, competitive simulations – and our clients do too.  They’re dynamic, complex, and the business-acumen lessons learned have a profound impact on our clients’ business results and on our participant’s careers.  Plus, the no-holds-barred sparring between the competing teams is more fun to watch than a Roman arena…

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  • What the CFO (and you) Should Worry About

    Some would say that finance puts them to sleep.  But what if finance could also keep you awake at night? Here’s an article that ran in the Wall Street Journal in January 2021 about what CFOs are keeping their eyes on this year – and that as a businessperson you should think about too. Among…

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  • The Importance of Focus

    One common theme we hear from our clients is the importance of their participants learning about a focused plan/strategy. The most valuable brand in the world[1] exemplifies this concept. When Tim Cook was Apple’s COO, he credited Apple’s success to their ability to focus. In 2010 Cook said:“We say no to good ideas every day….

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  • Truth (or Fiction) in Advertising

    Does advertising really work?  Yes, according to the former Chief Marketing Officer of Unilever.  But then again, that’s from the former CMO of one of the largest advertisers in the world.  Freakonomics ran 2 podcasts exploring the effectiveness of advertising – and found that the answer is more complex. In the first podcast, the results…

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  • Not Yet Fed Up with the Fed

    The U.S. Federal Reserve System seems to be successfully leading the country out of the chaos of the past 12-months.  That’s cause for celebration, and CentralBanking.com has awarded the organization the impressive (but little-known) award of “Central Bank of the Year” for their actions in 2020. While the Fed’s wizardry may seem deeply mysterious, business…

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  • Zoom Cheat Sheet!

    Due to the pandemic, in-person meetings over the past year have become less frequent and Virtual/Zoom meetings have become the norm. For many, this has been a huge and uncomfortable learning curve. At PriSim, Zoom and other virtual meeting apps have allowed us to continue offering our customers a similar experience to our in-person business…

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  • Business Economics: Finally – A Use for Your Econ 101 Class!

    Economics can seem like a dreary field of study – plus, it has too many charts and graphs for anyone’s comfort.  But an article in Inc. Magazine argues that buried in the tedium of economics is a powerful key to increasing employee engagement.  And that as a business leader, you should focus your staff on…

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  • Align To Learning Objectives Before You Customize a Business Simulation

    Customization is cool.  In fact, it’s often an expectation and a key element of an outstanding customer experience.  But sometimes customization can be a mistake – and for business simulations, bespoke is not always becoming… Some customizations can be extremely valuable, for example a “mass-customization” of a business simulation that mirrors the key dynamics of…

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  • Burn them before they learn it and the Four Stages of Learning

    There are a few gifted individuals who naturally grasp the details of finance, strategy, and leadership – the core subjects covered during a business simulation exercise. For the rest of us, we study and learn by doing. During a business simulation exercise, you’ll find that some participants are unaware of their lack of understanding/knowledge of…

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