• Changing Tastes are Catching Businesses Off Guard

    Changing Tastes are Catching Businesses Off Guard Today some of the biggest names in retail are struggling to understand the quirks of the millennial generation, a critical customer base. McDonald’s has lagged in the trend toward “fast-casual” dining (e.g. Chipotle Mexican Grill, Corner Bakery) that offers healthier ingredients and highly customizable meal options. The chain’s…

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  • August 2014 – Are Customers Really OK with Online Business Experiments?

    Are Customers Really OK with Online Business Experiments? Is messing with the minds of your customers sometimes OK, or is it mostly always wrong? Last month the online matchmaking service OKCupid said it purposely manipulates data to “improve their matchmaking system and help users find love”. And that it’s justified because, “That’s how websites work.” Or…

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  • July 2014 – Can Customers Like You Too Much?

    Can Customers Like You Too Much? Not all customers are good for your company.  There is a specific class of customers that could actually signal that a new product will fail. A recent study from the Kellogg School of Management at Northwestern University describes these “harbingers of failure”.  These customers tend to have unique tastes, they buy…

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  • June 2014 – How to increase your customer base 850%, Uber-style.

    How to increase your customer base 850%, Uber-style. The evolution of technology presents a continuous challenge to business models – but it also allows old and new companies to gain unique competitive advantages. A recent example is Uber, a company that has developed smartphone apps that allow riders to book livery and ridesharing services with…

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  • May 2014 – Turning Rocket Scientists into Leaders.

    Turning Rocket Scientists into Leaders Turns out that leadership development really is rocket science – at least, it is at Raytheon Company. An article in the May/June 2014 issue of Training Magazine describes how the high-tech aerospace and defense company uses PriSim’s accelerated learning process to develop its next-generation of leaders. Raytheon’s 2-year rotational program…

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  • April 2014 – There’s no gaming COROA – a better metric?

    There’s no gaming COROA – a better metric? Metrics that measure business performance can be improperly manipulated. We see it in our simulation exercises, and it exists in the real world. Click here to read about Cash Operating Return On Assets (COROA) if you’re interested in a metric that might not be as easily “gamed”….

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  • March 2014 – Trolls: Good or Bad for Business?

    Trolls: Good or Bad for Business? Here’s a cost you probably haven’t budgeted for – trolls. We’re not talking about the cute ones from “The Billy Goats Gruff”, but Patent Trolls (a.k.a. patent assertion entities). These are businesses that claim that a patent they own has been infringed. They offer the targeted company a choice…

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  • February 2014 – All Over-Work and No Play Makes…

    All Over-Work and No Play Makes… In Macbeth, Shakespeare described sleep as the “balm of hurt minds” – and we assume he was counting naps too. Daniel Goleman agrees that for optimal performance you really should sleep on it, even during the day. Or at least take a break and do a little mindfulness meditation….

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  • January 2014 – Your Leaders Have Great Potential (but so did Webvan)

    Your Leaders Have Great Potential (but so did Webvan) PriSim has just published an online article in Training Magazine describing ways to unlock the “potential energy” stored in your company’s emerging leaders as they move from management roles into leadership positions. Click here to read the full article. Potential energy is valuable  – it represents the possibility…

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  • December 2013 – The Tech Revolution Sparks a Learning Revolution.

    The Tech Revolution Sparks a Learning Revolution If you have some free time over the Holidays, you might want to use your iPads, tablets, or laptops to take one of the free online courses offered by Khan Academy. A not-for-profit with a mission of “providing a free world-class education for anyone anywhere”, the organization has…

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