“PriSim’s expert teaching combined with a realistic simulation solidifies key business topics through running your own company to achieve profitability while competing with other teams. The dynamic teaching of PriSim’s professors lays the business knowledge of R&D, product development, manufacturing, sales forecasting, marketing, pricing, finance, market forces, and their interdependencies. The competitive simulation and decision making hammered home these concepts by enabling us to put them into practice and view how our decisions affected our company’s products, sales, profitability, market dominance, and preference vs. the competition.”
– Northwestern Student, December 2012