iMPACT ™ Product Details

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iMPACT is an Interactive eBusiness War Game

This course is designed to provide participants with an eye-opening experience into the complex world of internet business. Central to the experience is the high-energy computer business war game exercise iMPACT. Dozens of interviews and hundreds of hours of research have been distilled to create a course that provides essential business insights regarding the Internet.

By assuming the role of an eBusiness decision-maker, participants are given an opportunity to immediately apply these insights. This intensive course is designed to create the fun, excitement, and adrenaline rush that only a few brave Internet entrepreneurs have been able to experience!

Taught by Northwestern University instructors, participants will challenge old paradigms and innovate new solutions.

Learn By Doing

Participants will play the role of a management team tasked with developing and implementing an Internet presence for their company. In the first round of competition, participants design and develop a strategy based on both internal and external assessments. In further rounds, participants run the Internet company,
execute tactics, and modify strategies based on marketspace changes and using lessons learned in the lecture/discussion portion of the course.

“Whether old economy or new economy, the rules still apply. No brand wins without a defensible, distinct brand positioning that adds value for the customer… No company wins unless the math works, delivering earnings growth and increasing shareholder value.”
C.E.O. of Walmart.com

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Equip Your Team for ALL the Challenges of Business Management!

Sample Topics Include:

  • Mission/Vision, objectives, strategy, tactics
  • SWOT analysis
  • Internal and external strategic alignment Market Analysis
  • Market segmentation
  • Customer surveys and marketing mix
  • Macroeconomic drivers
  • Benchmarking
  • Predicting behaviors and competitive response
  • Sustainable competitive advantages
  • Research and development
  • Distribution
  • Training and development
  • Profit and loss statements, the balance sheet, and cash flow statements
  • Interpretation of financial and operational ratios

“Being in IT I don’t get the opportunity for the experiences in “running” the business. The two day session helped me learn more about what it takes to run an Insurance Company than I have learned thus far in 6 years and would probably take another 5.”
– Program Management Director, November 2016