Magazine Publishing Simulation – MAGnate™

Course Summary

Appropriate for:

A Management and Leadership Development Course for the Publishing Industry.

Over a period of several days, course participants will be introduced to the fundamental business tools needed to achieve long-term profitability and competitive advantage in the publishing industry. Participants will be challenged to apply these tools in a computer-simulated environment (a “virtual” Publishing Company) where their performance will be evaluated by a marketplace that has been created by competing teams.

Course Details


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“In order to advance in the early part of your career you need to develop expertise in an area to differentiate yourself. In order to advance later in your career you must show that you have the ability to understand and act on the landscape of factors that impacts a company’s ability to grow. PriSim as a platform gives you the ability to learn by doing, test yourself based on measured results, and along the way requires you to debate and discuss with your peers the best path forward. If you are entry level or a CEO, you can take something away from this experience; and our Board did. We valued their professionalism, flexibility, expertise, and humor!”
– CIAB Board Member, May 2017