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Magazine Publishing Simulation – MAGnate™

Course Summary

Appropriate for:

A Management and Leadership Development Course for the Publishing Industry.

Over a period of several days, course participants will be introduced to the fundamental business tools needed to achieve long-term profitability and competitive advantage in the publishing industry. Participants will be challenged to apply these tools in a computer-simulated environment (a “virtual” Publishing Company) where their performance will be evaluated by a marketplace that has been created by competing teams.

Course Details

Simulation Addons

Supporting Material

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“I was impressed with how accurate and detailed the simulation was. I enjoyed being teamed up with people coming from a smaller dealer as I really benefited from sharing ideas and observing other thought processes and points of view. We tried things outside our comfort zone, and even if we didn’t get the expected results, it opened more possibilities and helped us learn more about our own abilities. The program not only contributed to reinforce marketing, finance, accounting, planning and operations concepts, but it also reminded me how important is to combine them in order to run a successful business. The simulation is also really good at demonstrating that tactical decision making must be driven by a clear and well defined strategy; many times we made decisions based on experience and assumptions rather than facts and this had a direct effect on our long term performance. Trial and error, and actually doing is definitely the best way to learn.”
– Manager of Continuous Improvement