Crowdsource Your Strategy

Crowdsource your strategy? Are you crazy?

According to Wikipedia, “crowdsourcing” is a process that involves outsourcing tasks to a distributed group of people.

What if you applied this technique to the development of your strategy? What if you heavily involved the people who are actually going to be responsible for implementing the strategy?

Welcome to crowdsourcing for the corporate world. Just a little different from flash-mobs, McKinsey & Company thinks crowdsourcing the formulation of strategy can be a useful management tool (click here to read more). Large and small companies across many industries are trying out the approach, including 3M and AEGON, a Dutch insurance company.

BEWARE! The authors warn that the process can be uncomfortable for leaders and that it needs to be made clear whether the goal is to align everyone to a majority-consensus objective or to collect new ideas.