Dreamy Innovation is Good; Actual Profit is Even Better

Some companies generate big, creative, transformational ideas, but the ideas stall and never seem to get off the ground. While other companies turn more of their crazy ideas into actual products – that generate revenue. Google, Apple, and Amazon are examples: we know Google and Apple are innovative, but Amazon seems to bring more big ideas to fruition, quicker.

It may be partly due to a business-oriented mindset or what Darrell Rigby of Bain & Company calls the “profitable application of creativity”. Jeff Bezos worked on Wall Street before founding Amazon, while Google began as part of a research project in academia and Apple’s Steve Jobs was known as a brilliant dreamer and a perfectionist.

Innovation is the lifeblood of business – how’s your innovation process?