• February 2013 – Watered Down Bourbon Misses the Mark

    Watered Down Bourbon Misses the Mark We enjoy the occasional bourbon, so we couldn’t help but notice the recent announcement by Maker’s Mark (see link) reversing their decision to add water to their whiskey. In business, there are big decisions and there are small decisions.  A decision to dilute a premium product with water in…

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  • September 2012 | What’s A Customer Really Worth To You?

    What’s A Customer Really Worth To You? For several years PriSim has been teaching students to consider the “lifetime value” (LTV) of their customers. And now we’ve published an article describing the LTV process. Click here to read a copy of the article. It’s easy to fall into the trap of valuing customers based solely…

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  • Crowdsource Your Strategy

    Crowdsource your strategy? Are you crazy? According to Wikipedia, “crowdsourcing” is a process that involves outsourcing tasks to a distributed group of people. What if you applied this technique to the development of your strategy? What if you heavily involved the people who are actually going to be responsible for implementing the strategy? Welcome to…

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  • Let’s Re-Design the iPod Box!

    How Smart We Are! Let’s Re-Design the iPod Box. What if we could go back in time and redesign the box of the 2005 iPod? Want to see the probable results? Click here to watch the story unfold. You have to admit, there was an awful lot of wasted space on the iPod package. Space…

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  • What Makes Your Company Different?

    PriSim recently published an article in CLO Magazine describing ways that companies can develop their tacit knowledge as a competitive business advantage. Click here to see a copy of the article. In the trench warfare of business, what can make a key difference in a company’s success is the quality of employees’ knowledge. And knowledge…

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  • Name a Cow, Shake a Hand

    Name a Cow, Shake a Hand = Better Business Results What do naming a cow and shaking a hand have in common? They both create better results. When you name a cow, and use her name consistently, you get 68 more gallons of milk a year. Click here to read more. And it turns out…

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  • Will it Still Rain After Your Rainmaker Leaves?

    Will it Still Rain After Your Rainmaker Leaves? There’s no getting around the fact that when a rainmaker leaves a company, it’s harder to bring the rain. At least, for a while. But it doesn’t have to be a parched existence without your prized superstar who retires or leaves unexpectedly. Witness Apple’s recent CEO transition….

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  • A WikiLeaks World

    Covering your assets in a wikileaks world We’ve all heard about Julian Assange, the editor-in-chief at WikiLeaks. Not too long ago, he published classified government documents and exposed toxic waste in Africa, Scientology manuals, and even water-boarding procedures. Some want to see him as Time Magazine’s Person of the Year. Others want to see him…

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  • The Value of Older Consumers

    Tipping sacred cows for fun and profit. The value of older consumers. It’s official. If you’re older than 46, MOST advertisers are ignoring you. Why? Because conventional wisdom says you are an old bat? Probably. Conventional wisdom (and the ever-wise media) says older consumers wear black socks with Bermuda shorts, hate change, and can’t use…

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  • Toyota and Managing a Crisis

    We recently read a great analysis of Toyota’s recall crisis in The Detroit Free Press. The article describes how growing pains caused by rapid expansion, strained engineering resources, and a centralized corporate structure put stress on Toyota’s admired corporate discipline – and created the the company’s first serious recall in more than 50 years of…

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