PriSim® delivers a heavy-equipment dealership business training course as part of Komatsu’s leadership and development program. The course utilizes PriSim’s Heavy Equipment Simulation – Test DriveTM. Participants run a simulated equipment dealership in teams, competing for market share and profit. As part of the exercise, each team formulates their company’s mission and executes their strategy through several rounds of competition.
“I was impressed with how accurate and detailed the simulation was. I enjoyed being teamed up with people coming from a smaller dealer as I really benefited from sharing ideas and observing other thought processes and points of view. We tried things outside our comfort zone, and even if we didn’t get the expected results, it opened more possibilities and helped us learn more about our own abilities. The program not only contributed to reinforce marketing, finance, accounting, planning and operations concepts, but it also reminded me how important is to combine them in order to run a successful business. The simulation is also really good at demonstrating that tactical decision making must be driven by a clear and well defined strategy; many times we made decisions based on experience and assumptions rather than facts and this had a direct effect on our long term performance. Trial and error, and actually doing is definitely the best way to learn.”
– Manager of Continuous Improvement, October 2014