July 2012 | Global CEOs Turn Lemons into Lemonade

Global CEOs Turn Lemons into Lemonade

The CEOs surveyed in PricewaterhouseCoopers’ 15th Annual Global CEO Survey 2012 seem intent on making good on the old saying, “If life gives you lemons, make lemonade”.

In the survey, CEOs were asked, “…how they see the global economy evolving this year and beyond, and how they expect to deliver business results in this environment” (click here to read more). PwC found that while there is still a high level of economic uncertainty, great companies and their CEOs are preparing not just to weather the storm, but to capitalize on it.

Here are three particularly interesting highlights from the survey:

1. Innovation is no longer just an event or a project, but a way of life for companies:

“Many industries see significant pressure for both process innovations and radical innovation.”

2. Cash levels remain high, efficiencies are up, and companies are prepared for action:

“…with a little less uncertainty, you’d see the whole world grow economically.”

3. Effective strategic execution is a major differentiator – and the right talent is critical:

“One in four CEOs said they’ve had to cancel or delay a strategic initiative because of talent constraints.”