July 2015 – Beware of Mis-Analyzing Data Analytics

Beware of Mis-Analyzing Data Analytics

Did you know that when iPhone sales go up, more people die by falling down the stairs?  It kind of makes sense, doesn’t it?

Actually, no it doesn’t.

It’s a random correlation between 2 data sets that Harvard Business Review (click here) cobbled together to remind us that “correlation doesn’t imply causation”.  It also turns out that trips to Orlando probably don’t increase auto sales after all.

Analytics are all the rage right now and can drive keen insights and aid in decision-making – but analyzers beware…