Get Lost (in the details)
Customer experience is often impacted by “small stuff”. So maybe you should sweat the small stuff after all.
Faulty door handles on Tesla’s cars, a frustrating radio interface in Fords, and impossible-to-read serial numbers on Bosch dishwashers. Sometimes it’s the seemingly unimportant things that wind up ruining the customer experience.
Are you missing any boring little details that could upset your customers?