May 2013 – This Leopard Actually Changed Its Spots (Whole Foods)

This Leopard Actually Changed Its Spots (Whole Foods)

We were surprised when we read about Whole Foods’ move to the middle-market, especially since we keep our hands firmly on our wallets when we shop there.

The company has begun lowering prices and expanding “out from Prius towns such as New York” to compete with grocery giants (click here to read more).

The moves are a considerable adjustment in strategy, but the company also appears to be staying true to its primary mission to be “a dynamic leader in the quality food business”. And Whole Foods is gaining in both sales and profit as volume increases and economies of scale compensate for its price cuts.

All markets evolve over time, and the companies within them need to adapt and adjust – and avoid becoming complacent.

As always, we welcome your ideas and comments.