• Did Your Simulation Get the Memos?

    Simulations are high-tech learning solutions – but sometimes you need to get off the digital and get on the paper. Jeff Bezos said that replacing PowerPoint presentations at Amazon with “six-page, narratively-structured” printed paper memos was the smartest thing they ever did. We’ve talked in previous blog posts about adding pen-and-paper exercises to business simulation…

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  • Never Surveyed a Customer We Didn’t Like

    Companies are in business to fulfill their customers’ needs and/or wants, and producing satisfied customers is one of the most important business results that a company can achieve.  The best companies strive not only to deeply understand the needs and wants of their target customers – but also to understand how well they are fulfilling…

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  • What is the ROI of a PriSim Business Simulation?

    PriSim exercises build business acumen, financial acumen, leadership and team decision-making skills. Our learning laboratories provide participants with a “practice makes perfect” opportunity to learn. Participants have fun during our courses and consistently report that their PriSim learning experience was one of the best they’ve ever had. But… what is the potential ROI of their…

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  • New CEOs – Do Only the Things Only You Can Do

    Being a CEO is tough.  But…what do they actually do, anyway?  Aren’t all of the other people at the company doing all of the actual work?  Maybe so, but we still need CEOs.  According to a McKinsey study, the things that CEOs do create 45 percent – almost half – of a company’s performance results….

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  • Sim Tips Videos – Seeing (a business simulation) is Believing

    When you have a question about PowerPoint or Excel, or even about how to change the oil in your car, where do you go to get the answer – YouTube, or to the 100-page user manual in 8-point font sitting on your bookshelf? If you’re like most people, you’re a visual learner and you go…

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  • Shokunin – Values and Purpose (Mission)

    Reading Bob Igers’ book “The Ride of a Lifetime”, I came across an interesting concept, Shokunin – the “endless pursuit of perfection for a greater good”. According to Wikipedia the Shokunin “has an obligation to work his best for the general welfare of people”[2]. This concept resonated with me as it is a good reminder…

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  • Loss Aversion in Business Simulations

    Research has found that people hate losses almost twice as much as they enjoy equal gains[3]. This is called the loss aversion principle. The loss aversion principle states that people’s “response to losses is stronger than the response to corresponding gains”. It was first identified in 1979 by the Psychologist and Economist Daniel Kahneman and…

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  • Teaching a Business Simulation Class – Team or Solo Sport?

    It’s been said that there is no ‘I’ in Team, but that there is an ‘m’ and an ‘e’. Given that dichotomy, when it comes to teaching a business simulation class, what’s better – a Team or a ‘me’ approach? Like deciding whether to turn a car right or left at an intersection, it depends…

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  • The 4 Ps of Marketing

    During PriSim’s business simulation courses we ask participants to think about the future of their company and where they want the company to be at the end of the exercise. This leads participants to ask, “Who is our customer?” and more importantly, “What does the customer value?”[1] To help them answer this last question we…

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  • Game On! – Virtual networking session, happy-hour, or event

    At PriSim Business War Games we recently held our annual Holiday Party. And just like most companies, we had to overcome the obstacle of holding the event in the shadow of Covid-19. Should we try to do something in person utilizing social distancing

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