The Grass Isn’t Always Greener – So Maybe You Should Stay Put!
Lucky enough to be part of a good, profitable business? Considering new opportunities and other growth initiatives? Maybe you’d better think again.
So says Tim Calkins, a Professor at Northwestern University’s Kellogg Graduate School of Management, and the author of Defending Your Brand. The focus on growth at today’s companies has distracted management and left many companies unable to protect the unique advantages that got them where they are in the first place.
And in today’s intensely competitive business world, offensive moves against weaker, unfocused competitors can reap big rewards. But quick, well-executed defensive moves that thwart competitors’ schemes are equally valuable.
As always, we welcome your ideas and comments.