The heavy equipment business isn’t child’s play!
Excavators and backhoes aren’t toys, and running a dealership is not simple. In fact, it’s like running many different businesses – equipment sales, parts, service, finance and insurance, and rentals – all at the same time!
In Test Drive, Teams are challenged to lead and manage a dealership in competition with other Teams. They must order and price new and used equipment, incentive sales, invest to develop an appealing retail space, advertise, providing financing, establish and staff their service department and set shop-rates, and run both their parts and equipment-rental departments. But watch out for unintended consequences – like having too much inventory, staff attrition, or lost sales!