Let’s Re-Design the iPod Box!

How Smart We Are! Let’s Re-Design the iPod Box.

What if we could go back in time and redesign the box of the 2005 iPod? Want to see the probable results? Click here to watch the story unfold.

You have to admit, there was an awful lot of wasted space on the iPod package. Space that could have been used to communicate the “differentiation and features/benefits” of the product. But sometimes in business (and in life), less can be more.

An amusing tale and a great reminder of the art of simplicity.