• Net Promoter Score – Promoted or Demoted?

    The uses and interpretation of the popular metric Net Promoter Score (NPS) are still being explored and debated.  Intended to measure “customer experience”, the metric has exploded over the last 5 years, with companies using NPS scores to assess and improve their products and services, to make investments, and even tying it to executive compensation. …

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  • Customers May Trust Your Ads More Than You Think

    Maybe your customers aren’t as cynical about your ad campaigns as you think. New research from the Kellogg School of Management at Northwestern University shows that if you craft your ad in the right way, customers may actually find it trustworthy and useful. The authors of the research study found that making the assumption that…

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  • The Price is MORE Right – not a gameshow

    Ever suspected that Amazon is sometimes changing their prices behind your back? Well – you’re right. Take a look at this article from The Atlantic. The concept of “pricing” has become much more fluid and variable, and a set price is now an old fashioned notion. Retailers collect data on your shopping habits and price…

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  • Marketing strategy lessons from the new “Can you afford me now?” guy.

    Bono once said that “Music can change the world…” But the “Can you hear me now?” guy from Verizon may have trouble streaming that music to his phone. Because he just changed to Sprint, where he is cheerfully announcing that they have worse coverage than Verizon – but at a lower price.  Read more here….

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  • October 2015 – Secret Weapons in the War for Talent

    Secret Weapons in the War for Talent The war for talent is on. A war driven by the upcoming wave of retiring knowledge workers and the competition for their replacements. (click here to read some previous facts and figures compiled by PriSim) But how do you attract the best and brightest to your company above…

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  • May 2015 – Can Big Hearts Create Big Profits?

    Can Big Hearts Create Big Profits? A company’s charitable actions can make a difference to its net profits. The “benevolent halo effect” leads customers to believe that the products of socially responsible companies are better-performing. Beware of bending the facts to fit a sales goal, though. Fast-food chain Chipotle is being grilled for “stoking anti-GMO…

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  • Changing Tastes are Catching Businesses Off Guard

    Changing Tastes are Catching Businesses Off Guard Today some of the biggest names in retail are struggling to understand the quirks of the millennial generation, a critical customer base. McDonald’s has lagged in the trend toward “fast-casual” dining (e.g. Chipotle Mexican Grill, Corner Bakery) that offers healthier ingredients and highly customizable meal options. The chain’s…

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  • September 2013 – Momma Always Said First Impressions Matter.

    Momma Always Said First Impressions Matter Remember the old days when shoppers used to go to the store, compare products sitting on shelves, and then choose one to buy? P&G called that the First Moment of Truth between the customer and the company. Yes, that was a long time ago – maybe 10 years… Now…

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  • February 2013 – Watered Down Bourbon Misses the Mark

    Watered Down Bourbon Misses the Mark We enjoy the occasional bourbon, so we couldn’t help but notice the recent announcement by Maker’s Mark (see link) reversing their decision to add water to their whiskey. In business, there are big decisions and there are small decisions.  A decision to dilute a premium product with water in…

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  • September 2012 | What’s A Customer Really Worth To You?

    What’s A Customer Really Worth To You? For several years PriSim has been teaching students to consider the “lifetime value” (LTV) of their customers. And now we’ve published an article describing the LTV process. Click here to read a copy of the article. It’s easy to fall into the trap of valuing customers based solely…

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