September 2012 | What’s A Customer Really Worth To You?

What’s A Customer Really Worth To You?

For several years PriSim has been teaching students to consider the “lifetime value” (LTV) of their customers. And now we’ve published an article describing the LTV process. Click here to read a copy of the article.

It’s easy to fall into the trap of valuing customers based solely on their current transactions. But thinking of the lifetime value of a customer yields insights that can lead to better decisions and greater profits over the long term.

As always, we welcome your ideas and comments.